Nobody is surprised that the kings of marketing is the United States of America. Disney made conspicuous by its Marketing and squeeze the most juice. As shown in a couple of buttons:
Sales attractions and force you to go through a store instead of going directly to the street, well, the park's facilities.
upselling smart posters everywhere: shops, sandwich places, restaurants, hotels, the Disney Village to hook children free. "
But what surprised me most is the high percentage of the sales staff in stores, bars, restaurants, hotels and even photographers to do their job of counseling and care, try to spend more you wanted to spend.
Clearly there is an emotional component that provides this knowledge to Disney by upselling: A very large number of customers are families with children and as you stop buying your kids the Stitch customized Star Wars (€ 12.90) or fashion bag High School Musical (€ 14.40).
Although this component, but not one or two more times during my stay there I was offered when paying cash, items that had been watching and they were on promotion (in the boxes are very clearly and diaphanous existing promotions). Chapeau! Like the double shot of Starbucks -wow, another U.S. company.
As good Label USA, more than likely, all personnel are subject to a sales incentive plan. And there is the quit of the question: sales in your working hours, more charge from potential benefits social company can offer .
We stayed in a hotel is at the resort but does not belong to Disney and that coincidence or causality, the same culture by upselling was also very present in the hotel.
is often not necessary to be the best but surround yourself with the best. Result, we dined at the restaurant two of the three nights we were.
And it makes me think of the company culture of English companies that are obsolete, thinking that staff should already have that concern just to sell more the fact of being on the payroll and be guaranteed their salaries. Ahhh! without forgetting to charge the same to have the / the hotel / s or restaurant / s empty or full.
That difference in culture of companies. We talk about productivity? Reflect a little?
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