Ends 2010. Ending the first ten years of this century and we are in a better world?
The crisis, which seems to have no end, we are leaving the perception that things will get better the next few years.
And fingers crossed, there will be some event or financial not, hit us again and we have to rise again.
In Tourism, the data are devastating in the indicator Important: The GOP which indicates the profitability of the hotels and not fall completely obsolete indicators that even today many hoteliers seen as something vital and they were in the s. XX but no more: Occupancy and ADR . They are even touted by our representatives in the institutions guaranteeing, yes, populist headlines with honorable exceptions like the INE
2010 has not turned the tables, 2009. Follow while increasing the supply demand weakens and prices with many ups and downs, more downs than ups. Thus, margins plummet.
You decide where, how and when traveling. Hoteliers want to maintain their margins but are seeing, almost, become negative.
And yet, still trust your product, a large percentage of prescribers that once filled the hotels, but now only do so when they are not needed.
The scene is revealing: The lack of creativity and fear of change limits the financial muscle of the hospitality industry.
The English hotel industry maintains one of the three pillars for proper commercial distribution : the product.
happens with the other two pillars? Prescription (in the XXI century slang would Reputation Online) and Diffusion (in the XXI century slang would Visibility)
The majority of the English hotel industry continues Prescription and Broadcasting giving intermediation, essentially Online.
industry should you do?
There are many ways to go but we will reduce the choices to two: The easy and difficult.
The easy : Giving our inventory online content and yield, of course, the vicious loop flexible commissions, promotions that give us better visibility in exchange for higher margins and the transfer in tray the loyalty of users to the websites mentioned. The sites that offer best tools, and therefore customer satisfaction throughout the buying process and stay, so users can easily user loyalty.
The difficult : Choose the correct distribution balance the sale brokered with direct sales through: Segmentation in recruitment (we should ensure visibility) and Capture the attention of the customer experience (should strengthen our reputation online, so our dissemination also implies visibility).
In these four lines is the quit of the question. Its implementation requires: Courage - rigor and much common sense. Adjectives that like it or not conspicuous by their absence in the English hotel.
Gone the years in which no matter what happened in the world, had the benefits industry with six-digit numbers.
the good life is over. We have to work harder to ........ save the furniture.
My best wishes for a better world.
0 comments:
Post a Comment