The Revenue Management is not an exact science and is applicable equally to all hotels. We know all or almost all hotels. continue, despite some green shoots in crisis and demand more than a hotel mountain road in his occupation.
And the industry continues ahead of any indicator which gives the operating account.
The tendency to a slight increase in demand, and therefore in the nobility of prices, which, since June we are living in some cities turísticom first order, seems to end in November.
Compared with 2009, the trend continues but is no longer displayed as forceful as the previous months.
And ESOT, rebuilds inconsistencies.
Many of these inconsistencies are related to Revenue Management, specifically what was so great about " RevPar improving."
already know that the worst room is not sold because we can not recover its sale.
The existing supply, the oscillation of prices and the actual behavior of users, who increasingly know sector weaknesses , we cause last minute cancellations that do not generate penalties.
a case study: The hotel offers last-minute-a-an inventory that is unlikely to sell unless we increase the cost distribution gaining visibility or we lower the price. (Eventually with the same result, RevPAR improved but worse, probably the GOP ).
Probably the cost of intermediation is triggered by what we will choose the second alternative, perhaps more profitable. We never the slightest consideration for those who have already booked with us at a higher price .
! But wow! if I owe it to the property and not my clients, though these I have placed their complete confidence from over five hundred hotels.
Indeed, this action to improve the RevPar lowering the price at the last minute is an ugly and inconsiderate gesture toward whom we have long preferred price and noble than those in the last minute.
But hell!! constantly made to can represent between 1.5% and 3% of monthly income of a hotel considered small-medium (up to 100 rooms)
What a dilemma have ....... XXXXXXXXX .......? Which department is responsible for the hotel customer satisfaction?
Well, after meditating, I will say that hotel managers have the dilemma of improving profitability and safeguard the interests of whom we have purchased blindly entrusted us to become our prescribers.
DISCLAIMER: There are many other techniques RevMag left, in rather good place, so that the estimated 2.0 per the client. This would provide for a series of posts.
0 comments:
Post a Comment