Photo Yesterday, I attended the Seminar New Trends in the Hotel Distribution and Marketing organized by Magma Tourism and Tourism Sant Ignasi .
The panel consisted of two interesting tables: As influenced by social networks in the hotel and tourism sector and reputation online.
Panelists
level or Albert Barra Francesc Grau present.
Honestly, I heard was not new for at least a few of the were. It seems that the speech does not vary too for two years.
The trouble is that the hotel group is confused not knowing where to throw. Just missed the representative of Sol Meliá "strategically" is also presented with questions about business use of social networks by Sol Meliá. Of course, not given confidential information but I have no doubt that Sol Meliá and take into account social networks.
But I will not bore you with what we heard yesterday in the conference but to share the following reflection:
Albert Barra is specialized in the tourism sector, Francesc Grau is more general, as well as other panelists present.
During exhibitions, a panelist, offered "their success stories" in Facebook actions in . He talked about brilliant results and high customer satisfaction their campaigns carried out in Arbora Ausonia for joint action (solidarity is able to draw a greater number of users and viral effect of the campaign is extended further in time than the purely commercial.)
And here made me think how lucky we are stuck in those Consultants that the 2.0 and introduced into sectors where demand immediate results and comply with what the engagement, the multicomunicación and branding.
But what happens to industries with perishable products or services as the hotel?? No time to wait for results.
I still think strongly that hoteliers are fortunate because the e-commerce sector in our annual multi-billion globally and that we much better and more profitable online storefronts the buzz and engagement that can build social networks.
must not forget our presence in social networks but please use common sense to the marketing of our Hotel: visibility, reputation and product .
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