Buttermilk As A Marinade

for the hospitality of the hotel owner

ends a difficult year: global crisis, lack of confidence in the markets, downturn in consumption and consequently the tourism demand weakens and thus strikes at operating accounts in the industry.

Although slow in coming, the crisis also got into the national hotel.

In 2009, the hotel industry has a solution to the lack of demand but it has taken decisions to save the furniture.

is logical that the sector does not offer solutions in crisis if during the last 30-40 years has pulled the market inertia strategic points such as forgetting distribution, the loyalty the differentiation or value of human to name the most important, focusing solely on the product-a lavadito face ten years old and running - and the selling price too regardless of service and guest satisfaction.

taken impulses have led to wrong decisions that only help the market is at the mercy of middlemen . Now more than ever.

The struggle for visibility in the network has given extra prominence to the IDS more powerful and they do not averse to sweets.

And it starts in 2010.

I hope that the sector becomes aware of the impulses are impulses strategy and lead to partial solutions in the long run to produce an effect contrary desired in our operating account.

wish the sector has enough common sense to prioritize strategy began as it should, the bases and foundations but always attentive to the opportunities offered by the social environment 2.0 developing those activities and actions in line the scale of our / s hotel / es. Not all companies have the budget for Pepsi & Co and of course its size and scope.

Best wishes for 2010.

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