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And Google check other hand ..... Hotels

Almost without realizing it, we're in the month of May. Avanza 2011 with historical facts as the crisis settles in the tissues of society.

All in all, Google has added two new products to affect the commercial distribution of hotels.

first saw the light in Google maps earlier this year. Nothing more, nothing less than Google offers visibility and links to the official web site of the hotel from the maps of hotels. Yes, I know, there are also IDS ......... For the moment, seize the chance offered free of charge search engine to compete.

The second case is the Google offerings. In test period in New York, Portland and some other U.S. city.

The search engine allows advertise vacancies from the site on Google maps. Are the legacy of the coupons that never worked, at least in Europe: The Stamp Google maps.

Another little help from the service provider form.

Groupon

After trying to acquire a negative reply and it seems that Google wants to enter

segment of coupons, deals first with Google, more similar to Foursquare deals TripAdvisor or while preparing for their own social order page Groupon type.

Google wins

Where? looking at the traffic generated competition between the sectors involved. Meanwhile what? Well, hoteliers can take advantage of that little hand, and Google until the IDS can not find the solution to your "problem" in this particular field, we fully charged our on Google maps.

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Salou Fest, easy criticism?

comes another edition of the controversial and contentious Salou Fest. The event under the "meeting of university" lies a "come to Salou to offset."

Salou Fest-know the origin of the idea, although it has been organizing since 2002 - brings together the hordes of young people from the UK and Ireland for a few days in Salou famous family destination of the Costa Daurada.

I can understand those who do not want the event - I can understand neighbors who "suffer" collective actions visiting Salou - I can understand the means "yellow" to take the opportunity to primed in organizing the event - I can even understand the political "tourist" who are pulling their hair out, presumably to break the image of family destination.

Now, I understand much better the owners of the establishments directly involved in the accommodation of visitors to Salou Fest and to all the satellite industry that benefits the destination has a high occupancy for two weeks over of very low demand . Les comes in handy to reach the final goal of the month.

seasonally adjusted

tourism is complicated. This major paradigm by which any owner would willing to pay a fortune, if that can extend the season.

Salou Fest

That caused scandals in the press and some tragic and irreparable result? Since then ...... like any other young people crowding ........ Neither more nor less.

Without seeking parallels between their destinations or Destination Profiles, comes to mind me so beat the tourism model Benidorm. A lot of people, industry and outside, has dared to cross the model as stale and shabby among other adjectives. A model able to be with high occupancy all year. I will not be critical of Benidorm. Quite the contrary.

Something similar happens to me Salou Fest. Despite their handicaps-that is, I think a great way to attract visitors in very low demand periods to survive a part of a sector in a destination like no ....... suffers from seasonal tourism.

In any case, the competent authorities if they could do more to minimize the risk more clearly than I see in Salou Fest: The inconvenience experienced by residents and visitors causing damage .

BTW, I like to know the police during the Salou Stats Fest and cross, with, say, five days of higher hotel occupancy Salou in August.

DISCLAIMER: Other destinations such as Lloret de Mar Calella or have their Fests

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is fashionable now offer over 50% off ........ Performance vs. Revenue

Voyage Privé, Buy Vip, Travel Zoo, Snique Away ...................... and now comes Destinity.

seems that the private sale of rental is fashionable. I'm glad that the proliferation tells me they sell and have travel in our country.

However, u na short reflection for independent hotels with a certain visibility via third countries and with good visibility for your brand: We would be more profitable, to launch an aggressive promotion in the main sales channels to pay a fortune just to keep our brand hidden? Yes, I know, protect the branding but whom or what?

Of those loyal customers CRM success when absent. Customers who compare before you buy? Of shame that I will when I see other colleagues who are subscribed? Viewed

discount

minimum "required", and still I have to pay for the layout of an e-mail?

many questions unanswered I prefer to stay as I am and launch a promotion on my own.

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